In part 1, we talked about the critical need to stay focused on the value you are providing to your fans. Again, you are on Facebook for one reason: to present people with information that will persuade them to do more business with you, more often.
OK, you’ve taken the leap – you’ve got your business on Facebook. It’s a smart move. There are 500 million people there, including some of your customers and prospects. There are also lots of businesses vying for their attention. Not with traditional marketing techniques, because they don’t work here.
A Google Places listing extends your reach to millions of users and shows them everything they need to know to become your next customer. So it’s not just a good idea to optimize your listing there – it’s absolutely essential to your marketing effort.
If you’re running a business, you don’t have time for social media. That’s the conventional wisdom. The truth is, if you want to attract more clients, you can’t afford to miss the boat on social media — because that’s where your prospects are.