We’ve helped small businesses of from a variety of industries:
- Improve their marketing presentation.
- Reach and connect with more prospects and clients.
- Increase their sales.
- Enhance their customer service.
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Since 2003, Bella Villa has been providing hair-styling, facials and other salon services to an upscale clientele in fashionable Del Mar, California.
In a competitive industry, owner Jennifer Villanveva has worked hard to build a sustainable business. She has nine stylists on staff, delivering personalized service that has earned the loyalty of many long-time regulars.
But finding new clients – a must for any business – was an uphill climb.
Challenges
- Advertising in the local paper was a waste of money.
- Coupons and discounts were ineffective.
- Long-time clients forget to refer their friends.
In the spring of 2010, Jennifer entrusted Bella Villa’s online marketing efforts to Atlas Local. The results were immediate, with several new clients coming in every week due to the increase exposure that Atlas Local provided.
“They’re amazing,” said Jennifer. “They’ve made me a believer.”
Atlas Local Solutions
- Bella Villa is easier to find online, through directory listings at Google Places and other sites.
- Prospects and customers are finding the salon’s new website and calling more often.
- The salon now has a branded Facebook page, where stylists display photos of their work.
- Customers are also using the Facebook page to show their friends that they “Like” Bella Villa, and to rave about their Bella Villa hairstyles.
The exposure delivered by Atlas Local has been a boon to Jennifer’s business, and a relief to Jennifer, who has had to fend off a steady stream of marketing vendors over the years. Now she’s finally got a marketing program that is helping her build her business, without a lot of time and effort on her part.
As a result, she can focus on what she does best – making her clients look great.
“I’ve already referred other business owners to Atlas Local,” said Jennifer. “It’s the best marketing investment I’ve ever made, for sure. I think they’re great. They’ve given me faith in marketing again.”