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Grok
Grok
.
.
The
Uncon
ference
for
Web
Folks
$279/Person
April 15-17
Greenville, SC
Grok is made grossible by
Grok is an attendee-driven unconference that blends inspiring expert talks with your voice. • Grok is coders of beauty, builders of businesses, designers of pixels, wranglers of teams, organizers of the world, and anyone who loves making things better coming together. Curious / hungry / possibly telepathic? You're in the right place. • Grok is 5 world-class speakers talking about working for the biggest brands in the world, building biz large and small, creative direction, designing with code, making sense of data, and creating a life and work you love • Grok isn’t a sit-back-and-listen conference. Take turns giving 10/20s — short conversations or presentations with other attendees. • Grok is showing up with your own ideas, questions, obsessions, passion, half-baked theories, hobbies, and whatever makes you tick. • Grok is coming ready to engage with people just as curious as you.
P.S. This might help: Convince My Boss
Grok is an attendee-driven unconference that blends inspiring expert talks with your voice. • Grok is coders of beauty, builders of businesses, designers of pixels, wranglers of teams, organizers of the world, and anyone who loves making things better coming together. Curious / hungry / possibly telepathic? You're in the right place. • Grok is 5 world-class speakers talking about working for the biggest brands in the world, building biz large and small, creative direction, designing with code, making sense of data, and creating a life and work you love • Grok isn’t a sit-back-and-listen conference. Take turns giving 10/20s — short conversations or presentations with other attendees. • Grok is showing up with your own ideas, questions, obsessions, passion, half-baked theories, hobbies, and whatever makes you tick. • Grok is coming ready to engage with people just as curious as you.
P.S. This might help: Convince My Boss

5 Speakers

5 Speakers
01

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.
01

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.
01

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.
02

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.
02

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.
02

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.
03

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.
03

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.
03

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.
04

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.
04

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.
04

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.
05

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.
05

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.
05

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.
</SPEAKERS>
Schedule
Grok’s schedule may change, grow and blossom into its authentic self. We honor that journey.
→
DAY 0
Wednesday, April 15
→
DAY 1
Thursday, April 16
0
8:00AM
Registration / Pastries / Coffee
ONE Building
ONE Building
0
9:30AM
Grok Kickoff
Chris & Matt
Chris & Matt
10:00AM
Keynote Speaker Session
11:00AM
10/20 Sessions by Group
Assigned Rooms
12:15PM
Lunch Break
0
1:45PM
Keynote Speaker Session
0
2:40PM
10/20 Sessions by Group
Assigned Rooms
Assigned Rooms
0
3:55PM
Keynote Speaker Session
0
4:45PM
Day 1 Wrap Up
Chris & Matt
Chris & Matt
0
5:00PM
Dinner Break
→
DAY 2
Friday, April 17
0
9:00AM
Late Registration / Snacks / Coffee
ONE Building
ONE Building
0
9:30AM
Day 2 Kickoff
Chris & Matt
Chris & Matt
0
9:45AM
Keynote Speaker Session
10:45AM
10/20 Sessions by Group
Assigned Rooms
12:00PM
Lunch Break
0
1:30PM
Keynote Speaker Session
0
2:30PM
10/20 Sessions by Group
Assigned Rooms
Assigned Rooms
0
3:45PM
Wrap-up / Farewells
Chris & Matt
Chris & Matt
0
4:00PM
Afterparty / by Pixelpushers
Who’s Coming
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MKT
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ILL
ILLUSTRATOR
WRT
WRITER
CST
CUST. SUCCESS
ENT
ENTREPRENEUR
COA
COACH
RETURNING
ATLO MEMBER

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1 N Main St, Greenville, SC 29601
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