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Grok

Grok

.

.

The

Uncon

ference

for

Web

Folks

$279/Person

April 15-17

Greenville, SC

Grok is an attendee-driven unconference that blends inspiring expert talks with your voice. • Grok is coders of beauty, builders of businesses, designers of pixels, wranglers of teams, organizers of the world, and anyone who loves making things better coming together. Curious / hungry / possibly telepathic? You're in the right place. • Grok is 5 world-class speakers talking about working for the biggest brands in the world, building biz large and small, creative direction, designing with code, making sense of data, and creating a life and work you love • Grok isn’t a sit-back-and-listen conference. Take turns giving 10/20s — short conversations or presentations with other attendees. • Grok is showing up with your own ideas, questions, obsessions, passion, half-baked theories, hobbies, and whatever makes you tick. • Grok is coming ready to engage with people just as curious as you.

P.S. This might help: Convince My Boss

Grok is an attendee-driven unconference that blends inspiring expert talks with your voice. • Grok is coders of beauty, builders of businesses, designers of pixels, wranglers of teams, organizers of the world, and anyone who loves making things better coming together. Curious / hungry / possibly telepathic? You're in the right place. • Grok is 5 world-class speakers talking about working for the biggest brands in the world, building biz large and small, creative direction, designing with code, making sense of data, and creating a life and work you love • Grok isn’t a sit-back-and-listen conference. Take turns giving 10/20s — short conversations or presentations with other attendees. • Grok is showing up with your own ideas, questions, obsessions, passion, half-baked theories, hobbies, and whatever makes you tick. • Grok is coming ready to engage with people just as curious as you.

P.S. This might help: Convince My Boss

5 Speakers

5 Speakers

01

KEYNOTE

Peter

Barth

Chief Executive Officer, Flatiron School

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.

01

KEYNOTE

Peter

Barth

Chief Executive Officer, Flatiron School

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.

01

KEYNOTE

Peter

Barth

Chief Executive Officer, Flatiron School

Peter Barth is a builder/operator whose career spans finance, software, startups, and education. He began his career at Morgan Stanley, taught himself to code in the late ’90s, and went on to serve as a CTO, founder, and investor. In Greenville, he founded The Iron Yard, a startup accelerator and code school later acquired by a public company, and has since worked with fast-scaling organizations including WeWork and Flatiron School. • Over the past 15 years, his work in education and talent development has taken him across the Americas, Europe, Africa, Australia, and the Middle East. He is a Fellow at the Aspen Institute and a longtime mentor with Techstars. Outside of work, Peter is a parent to five kids, homeschools, plays a lot of games, reads sci-fi obsessively, and is interested in what happens when standing out matters more than fitting in.

02

KEYNOTE

Margot

Koehler

Senior Director, Global Brand Marketing

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.

02

KEYNOTE

Margot

Koehler

Senior Director, Global Brand Marketing

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.

02

KEYNOTE

Margot

Koehler

Senior Director, Global Brand Marketing

I’ve always loved the science of persuasion—how the right message, at the right time, can shape behavior, drive decisions, and accelerate growth. I’ve spent 15+ years as a tech marketing leader building and scaling demand, brand, and content systems that do just that. Today, I lead global brand marketing at Toast, where I’ve helped scale the company from $1.4B to $20B while implementing AI across content, insights, and GTM strategy. I thrive at the intersection of creative storytelling and structured execution—where ideas turn into scalable systems. Outside of work, I advise early-stage SaaS companies on how to integrate AI into their go-to-market engines. My focus: helping founders and marketers build smarter, faster, and with clarity—without chasing hype or adding headcount.

03

KEYNOTE

Bryan

Barger

CGI Artist / Motion Designer

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.

03

KEYNOTE

Bryan

Barger

CGI Artist / Motion Designer

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.

03

KEYNOTE

Bryan

Barger

CGI Artist / Motion Designer

Bryan is a commercial artist and graphic designer with nearly three decades of experience working across brand development, CGI, motion design, and interactive media. He partners with agencies, startups, and technology-driven companies to translate complex ideas into clear, production-ready visual systems and content. His work supports product launches, digital platforms, and brand storytelling across a wide range of industries. Outside of his studio, he runs a very small yet ambitious restaurant out of his home kitchen catering predominantly to the same four patrons nightly, all of whom share his last name.

04

KEYNOTE

Matt

Lehman

Designer / Illustrator / Art Director

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.

04

KEYNOTE

Matt

Lehman

Designer / Illustrator / Art Director

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.

04

KEYNOTE

Matt

Lehman

Designer / Illustrator / Art Director

Hailing from Nashville, Matt Lehman is a graphic designer and illustrator with over 20 years of experience. He’s worked with some of the biggest brands in the world – Target, Nike, ESPN, Nickelodeon, NBC, and Wells Fargo – as well as some of the smallest brands in the world you’ve never heard of. His work primarily focuses on branding and balances simple, timeless solutions with illustrative elements to create memorable, heart-felt, humorous work.

05

KEYNOTE

José

María Barrera

Developer / Author / Symbologist

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.

05

KEYNOTE

José

María Barrera

Developer / Author / Symbologist

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.

05

KEYNOTE

José

María Barrera

Developer / Author / Symbologist

Dyslexic José María Barrera is a software engineer and application architect whose work sits at the intersection of technology, representation, and meaning. Born in Colombia and trained as a computer scientist, he has spent more than three decades designing systems that translate complex domains such as financial markets, data, language, and AI into structures humans can understand and navigate. His professional path has taken him from neuroscience labs and real-time trading floors to AI research and large-scale semantic systems, always guided by a deeper curiosity about how abstract structures become lived experience. • Alongside his technical career runs a long-standing fascination with alchemy, geometry, and symbolic systems, sparked more than twenty years ago and deepened through the study of Egyptian culture. For José, these traditions are not curiosities but early knowledge technologies: attempts to encode transformation, time, and identity through spatial and symbolic forms. This exploration eventually led him to write Dendera, Temple of Time, a work that examines ancient Egyptian cosmology through cycles, symbolism, and celestial geometry. • José is also an avid photographer, using the camera as another instrument for studying structure, light, and perception. His photographic work has been exhibited in galleries in Chicago and New York City and sold at Sotheby’s Auctions. He lives in New York City, where his work continues to weave together software, AI, geometry, and symbolic thinking in a search for patterns that persist across disciplines, cultures, and time.

</SPEAKERS>

Schedule

Grok’s schedule may change, grow and blossom into its authentic self. We honor that journey.

DAY 0

Wednesday, April 15

0

6:30PM

Early Registration Social

DAY 1

Thursday, April 16

0

8:00AM

Registration / Pastries / Coffee
ONE Building
ONE Building

0

9:30AM

Grok Kickoff
Chris & Matt
Chris & Matt

10:00AM

Keynote Speaker Session

11:00AM

10/20 Sessions by Group
Assigned Rooms

12:15PM

Lunch Break

0

1:45PM

Keynote Speaker Session

0

2:40PM

10/20 Sessions by Group
Assigned Rooms
Assigned Rooms

0

3:55PM

Keynote Speaker Session

0

4:45PM

Day 1 Wrap Up
Chris & Matt
Chris & Matt

0

5:00PM

Dinner Break

0

6:30PM

Evening Drinks / by Nicer Studio

DAY 2

Friday, April 17

0

9:00AM

Late Registration / Snacks / Coffee
ONE Building
ONE Building

0

9:30AM

Day 2 Kickoff
Chris & Matt
Chris & Matt

0

9:45AM

Keynote Speaker Session

10:45AM

10/20 Sessions by Group
Assigned Rooms

12:00PM

Lunch Break

0

1:30PM

Keynote Speaker Session

0

2:30PM

10/20 Sessions by Group
Assigned Rooms
Assigned Rooms

0

3:45PM

Wrap-up / Farewells
Chris & Matt
Chris & Matt

0

4:00PM

Afterparty / by Pixelpushers

Who’s Coming

Get Yourself

to Grok

$279/Person

April 15-17

Clemson University at Greenville ONE
1 N Main St, Greenville, SC 29601

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